Jun 28, 2016 'Growing up, I had a lot of jobs building website for people. There is also Dharma Yoga Wheel, a website selling a yoga wheel to help with stretches. According to Rusenko, the site sold more. A clever invention handcrafted in the United States, the Dharma Yoga Wheel is for backbending newbies and veterans alike. It makes backbends more accessible to beginners by gracefully guiding them toward the ultimate pose, and can help advanced practitioners deepen their pose or loosen up muscle stiffness before a class. Oct 25, 2015 The following is the history of the Dharma Yoga Wheel according to the company's homepage. The company was founded by Dov Vargas and Raquel Vamos in August 2014. The wheel is manufactured in the U.S and is now being sent around the world. When the company first began Raquel and Dov never imagined it would grow the way that it has. Dharma Yoga Wheel Class ( All Levels ) Free Spirits Yoga is the home of the Dharma Yoga Wheel and is where the founders and creators of the original yoga wheel, Raquel Vamos and Dov Vargas teach. We have a unique class featuring the Dharma Yoga Wheel as well as always having them available to use in other classes as well. Jun 10, 2016 At most, they expected to get a few dozen orders for the $99 yoga prop from friends and students. But after a few months, they were selling up to 100 Dharma Yoga Wheels a day.
Maybe you’ve seen one lying around your local yoga studio or in one of the many Instagram pics featuring this curious large ring-shaped piece of equipment. Well, I’ve got two of them so I’ll help solve the Dharma Yoga Wheel mystery for ya.
What Is the Dharma Yoga Wheel?
According to its website, the Dharma Yoga Wheel is the “World’s first yoga/fitness wheel designed to help stretch and release tension and muscular tightness in the back, chest, shoulders, abdomen and hip flexors.”
Don’t let the name fool you — you don’t have to know anything about yoga to reap the benefits of using this awesome apparatus. All you really need to be able to do to use it is lie back and enjoy the ride!
For those of us familiar with the foam roller, you can think of it as a REALLY big foam roller, which is shaped to match the contour of your spine. It can do something that a traditional run-of-the-mill foam roller cannot — stretch you out like nobody’s business. Not only can you get all the awesome benefits of rolling to release the muscle tissue, but you’ll also get to get a nice, passive and fully-supported stretch that’ll have you feeling taller and lighter with just a few minutes of use.
What Do You Do With It?
Although it has tons of uses — some of which I’ll cover here — step one is as simple as sitting on the floor with your back against the padded surface of the wheel, then lean back over it and gradually release your weight onto the wheel while enjoying a big stretch to the entire front of your body. Or you can slowly and gently begin to roll back and forth over the padded surface, like I’m doing in this video …
With use, you can expect to get greater mobility through your spine, shoulders, chest and upper back.
Once you’ve gotten the hang of lying over it and rolling on it, you can explore its other cool uses. For example, the Dharma Yoga Wheel offers a ton of support, making backbends far more accessible. If you’re feeling especially adventurous, you can try standing on it for balance work.
If you’re working up to any of the more advanced inversions, you can use the Dharma Yoga Wheel to build serious core strength like I’m doing here in this video to help prep you to lift off or press into handstand or as an anchor for your hands in forearm stands as you work to get your legs off the ground.
But mostly, I love it for how it frees up a bunch of movement in (or “opens”) my chest and stretches my spine to help release tightness in my back.
I even take it with me on long car rides to straighten myself out again when I get to my destination.
The Dharma Yoga Wheel website offers some nifty sequence charts if you wanna try out some new poses, and there’s a really helpful demonstration video here, which features one of the Dharma Yoga Wheel founders.
Is It One-Size-Fits-All?
Nope, there are three sizes available to accommodate different users. The Basic Wheel (the turquoise wheel in the pictures) is a good all-around choice as a starting point. But if you’re shorter than 5 feet, the Mini Wheel might be a better fit. If you’re taller than 6 feet or just want to get into the bigger, deeper, juicier backbends, the Plus Wheel (the white wheel in the pictures) would be a great choice.
How Much Does It Cost?
The Dharma Yoga Wheels are priced at $99 for the Basic or Mini and $109 for the Plus. The price is well worth it for how unbelievably amazeballs it makes my shoulders, chest, upper back, and spine feel after just a few minutes of use.
Have you tried the Dharma Yoga Wheel? Tell me about it! —Alison
This story appears in the June 2016 issue of Start Up. Subscribe »
During summer 2014, New York City yoga studio owners Raquel Vamos and Dov Vargas created a rudimentary website for $35 to sell a plastic wheel they invented to help with deep back stretches. At most, they expected to get a few dozen orders for the $99 yoga prop from friends and students. But after a few months, they were selling up to 100 Dharma Yoga Wheels a day. After a year, they’d raked in $1.3 million and garnered Instagram raves from popstress Britney Spears and a number of NFL players. Sketchup plugins free download macintensiveclouds.
Dharma Yoga Wheel Coupon Codes
But the couple knew this was hardly cause to rest on their laurels. They understood that one product does not make a thriving company. So Vamos quit her full-time nursing job and threw herself into the business. The team then hired a seasoned marketer to help keep the company in the spotlight, and got to work creating various yoga wheel upgrades and spin-offs, including an international yoga-teacher-training program based on their invention.
“You can’t get too stale with the business,” Vamos says. “You’ve got to constantly keep creating.” In fact, she says, the best time to research how to improve a product, create accessories for it and otherwise expand your business is the moment you launch it. Vamos hopes that mindset keeps the company moving forward, with the potential to bring in $1.7 million by the end of this year.
Growing The Business: Dharma Yoga Wheel Shark Tank
Read more success stories about turning a hobby into a paying job here.
Growing The Business: Dharma Yoga Wheelchair